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Happy Data Privacy Day!

Research Network Blog of NYS SBDC - 8 hours 2 min ago
Sorry, folks, I don’t have any cake to share for this celebration, but don’t let that stop you from participating in Data Privacy Day. There are practical things you can do today, and every day, to protect your personal information. Here are a few scenarios where people may share more information than they intend.

Scenario 1: At the coffee shop, you decide to use an unsecured Wi-Fi hotspot to check your bank balance with an app.

More from the Federal Trade Commission.
Categories: News from others

How to Choose a Brand Name That Can Be Trademarked

Research Network Blog of NYS SBDC - January 26, 2015 - 10:22am
Branding experts often advise businesses to choose a brand name that describes their product or service — PlumbingMasters, for example, or Gianni’s Pizzeria. From a legal standpoint, however, these kinds of names aren’t likely to receive significant trademark protection under federal law.

If you’ve been struggling to land on a brand name, consider these tips to come up with one that’s both memorable and can receive significant trademark protection.

Brand names that are clever, memorable, and original have much more robust trademark rights than ones that are simply “descriptive” of the goods or services you provide.

Read more from BPlans
Categories: News from others

How We Brought Our Employee Turnover Rate to (Nearly) Zero

Research Network Blog of NYS SBDC - January 25, 2015 - 10:14am
By Jennifer Kimmich, owner of the Alchemist Cannery, a brewery in Vermont.

For nearly 30 years, I have worked in the service sector and in this time I’ve worked alongside the most dedicated, hardworking people I will ever know. These are the folks, many of whom are single mothers, who keep our businesses running day in and day out, cleaning our hotel rooms, working our front desks, and ringing up our coffee and gas in the morning. These are the hardworking Vermonters who, like all workers in the United States, need paid sick time.

Years ago my husband, John, and I decided to offer paid sick days to our employees. To the surprise of many small business owners, it was one of the best business decisions we have ever made.

See more in the US Department of Labor blog.
Categories: News from others

Why the Best Presenters Are Boring People

Research Network Blog of NYS SBDC - January 24, 2015 - 10:42am
Look around you. Most of today’s top presenters and entertainers are boring people with predictable schedules and habits:

-George Carlin was obsessed about not repeating the same joke

-Jerry Seinfeld practiced his first Tonight Show bit 200 times

-Nelson Mandela loved his 5 a.m. walks

-Tony Robbins engages in a writing session for 3 hours every day

The best presenters are boring people. And, you can be great as well if you decide to be boring.

More from Slideshare.
Categories: News from others

5 Surprising Traits of Successful Entrepreneurs

Research Network Blog of NYS SBDC - January 23, 2015 - 1:36pm
There is much written about what it takes to be a successful business owner.

Passion, focus, and persistence show up again and again as traits you must have if you want to be an entrepreneur.

However, we've uncovered some additional behaviors that don’t traditionally go along with the busy life of an entrepreneur but that can be of great benefit.

Here are five traits of successful entrepreneurs that might surprise you.

1. They say no

Read more at BPlans
Categories: News from others

The Most Effective Marketing Strategies for Small Businesses

Research Network Blog of NYS SBDC - January 23, 2015 - 12:02am
Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft.

Read more HERE

See the Infusionsoft Marketing Report

Categories: News from others

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