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Weird Al’ Yankovic Wraps 8 Days of Videos With ‘Mission Statement’

Research Network Blog of NYS SBDC - July 22, 2014 - 10:46am
From the Wall Street Journal:

‘Weird Al’ Yankovic premieres ‘Mission Statement’ video on WSJ
Robert Trachtenberg
“Weird Al” Yankovic wraps up his eight-day string of video releases with “Mission Statement,” which premieres today on Speakeasy.The song, from Yankovic’s new albumMandatory Fun,” is in the style of“Suite: Judy Blue Eyes” by Crosby, Stills & Nash. The song features Yankovic harmonizing with himself on lyrics constructed of corporate jargon, like “operationalize our strategies” and “leverage our core competencies,” while the animated whiteboard video depicts a live-action hand that is drawing illustrations to go with the words.
“I wanted to do a song about all the ridiculous double-speak and meaningless buzzwords that I’ve been hearing in office environments my entire life,” Yankovic says by e-mail. “I just thought it would be ironic to juxtapose that with the song stylings of CSN, whose music pretty much symbolizes the antithesis of corporate America.”
Categories: News from others

Explore Exporting with SBA

Research Network Blog of NYS SBDC - July 21, 2014 - 11:39am

Did you know that 95% of consumers live outside the United States? And a whopping two thirds of the world’s purchasing power is in foreign countries!Exporting can mean big things for your small business, and SBA is here with resources and information to help you succeed!
  • Financing Programs – SBA has three core export loan programsspecifically designed to help you develop or expand your business' trade and export activities.
  • Expert Guidance – U.S. Exporting Assistance Centers (USEACs) are staffed by professionals from the SBA, the Department of Commerce, the Export-Import Bank and other organizations. They'll help you understand the global marketplace and get you organized. 
  • Planning Tools – Perfect for the small business owner exploring exporting, the Export Business Planner is a free, customizable tool that helps you work through the critical processes of export readiness and planning.
SBA also hosts events and free webinars to share exporting insights and updates, so join our upcoming August webinar to learn how to get paid for – and how to finance – your export sales.Your business may be small, but there’s a big opportunity in selling your product or service overseas. And SBA is here to help put you on the path to international success.
Categories: News from others

#SocialSkim: What Gets Shared, Word Crimes, TSA on Instagram, Write Like a Spy, More!

Research Network Blog of NYS SBDC - July 19, 2014 - 1:35pm
What nightspots trend on Twitter? Heineken helps young people find out. You’ll also learn what people really share on social networks, how to write like a spy, why word crimes are way worse than blurred lines, and why joining Instagram may be the smartest thing the TSA ever did. Skim for your share of state secrets.

Weird Al - YES!

Read more at MarketingProfs.

Categories: News from others

Bill Gates' favorite business book is from 1971 and out of print

Research Network Blog of NYS SBDC - July 18, 2014 - 9:15am
Bill Gates, Warren Buffet, and others rave about Business Adventures, by the late John Brooks. It was written in 1971, and consists of 12 stories from The New Yorker. The print edition has been out of print for a while, but it is now available as an e-book. It sounds great!

Details from BoingBoing.
Categories: News from others

Why the Myers-Briggs test is totally meaningless

Research Network Blog of NYS SBDC - July 17, 2014 - 10:54am

The Myers-Briggs Type Indicator is probably the most widely used personality test in the world.An estimated 2 million people take it annually, at the bequest of corporate HR departments, colleges, and even government agencies. The company that makes and markets the test makes somewhere around $20 million each year.The only problem? The test is completely meaningless."There's just no evidence behind it," says Adam Grant, an organizational psychologist at the University of Pennsylvania who's written about the shortcomings of the Myers-Briggs previously. "The characteristics measured by the test have almost no predictive power on how happy you'll be in a situation, how you'll perform at your job, or how happy you'll be in your marriage."
ANALYSIS SHOWS THE TEST IS TOTALLY INEFFECTIVE AT PREDICTING PEOPLE'S SUCCESS AT VARIOUS JOBSThe test claims that, based on 93 questions, it can group all the people of the world into 16 different discrete "types" — and in doing so, serve as "a powerful framework for building better relationships, driving positive change, harnessing innovation, and achieving excellence." Most of the faithful think of it primarily as a tool for telling you your proper career choice.But the test was developed in the 1940s based off the untested theories of an outdated analytical psychologist named Carl Jung, and is now thoroughly disregarded by the psychology community. Even Jung warned that his personality "types" were just rough tendencies he'd observed, rather than strict classifications. Several