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The Research Network aims the content of this blog primarily at the New York Small Business Development Center (NY SBDC) community on the kinds of things we encounter every day. Views expressed are those of the Research Network staff, and not necessarily those of the New York SBDC or its partners. Comments to an individual post are encouraged. Such comments will be monitored, so please, keep them clean and professional.
Updated: 2 hours 48 min ago

Five Ways to Turn New Holiday Customers Into Loyal, Year-Round Patrons

8 hours 28 min ago
As 2014 winds down, the results of your retail holiday strategy will slowly come into focus. Hopefully, you're having a merry old time, reaching record heights in sales, customers, revenue, website traffic—all the things that help to make a holiday marketing season bright.

However, now is no time to rest on your laurels (or lick your wounds, as the case may be). As every retailer knows, there's no off-season in retail marketing, especially in the online world, where if you're not moving forward... you're automatically falling behind.

Even before the ball drops in Times Square to mark 2015's official start in the US, it's critical that you begin cementing the customer gains you've made during the 2014 holidays.

If you want to ensure a truly happy new year in the e-commerce space, make sure you take some or all of the following steps.

Read more at MarketingProf

Categories: News from others

Happy Thanksgiving! Here are 11 Things you didn't know about Thanksgiving

November 27, 2014 - 2:06pm
We all know that the first Thanksgiving dinner took place when the Pilgrims celebrated a good harvest in the New World, and that the tryptophan in turkey isn't actually what makes you so sleepy.

But did you know that there was a crisis in the late 1930s called “Franksgiving?"

We rounded up 11 of the best facts about Thanksgiving, which might come in handy during those awkward silences at the family dinner table.



11 Things You Didn't Know About Thanksgiving
Categories: News from others

10 Marketing Predictions for 2015 (Infographic)

November 26, 2014 - 1:21pm
2014 showed us so much change within online marketing, particularly the massive boom in content marketing. 2015 is a different year and more change is inevitable. Will content marketing still have such a huge presence? Will it evolve or become replaced by something else completely different?

Will the other trends of 2014 such as, social media marketing and guest blogging, continue as strong as ever or fall flat on their face?

You need to know where to allocate the bulk of your marketing budget, based on the tactics your customers and prospects are engaging with more frequently. That’s why we’ve tried to make this infographic as comprehensive as possible, addressing issues from Email Marketing, to lead conversion, to automation platforms.

So, get ready for the future of marketing. Here are Wheelhouse Advisors’ 10 Marketing Predictions for 2015:


Read more at business2community
Categories: News from others

How to Answer the Age-Old Question, 'What Has Marketing Done for Us Lately?'

November 25, 2014 - 11:00am
In the last three years, there has been a tremendous transformation in marketing. We have infinitely more data to tap and analyze, many more tools to use in each stage of the funnel, and new, fast-changing ways to engage customers.

What hasn't changed, though, is the prevalence of the age-old question, "What does marketing do, and why do we spend so much on it?"

As marketing budgets and buzzwords increase, the question is more prevalent than ever.

Unlike development and engineering teams that produce tangible products, and sales teams that close deals, Marketing often lacks a clear line of sight between action and outcome. When resources are scarce or when growth slows, it's not uncommon to look at Marketing and question the investment, thus making Marketing a lightning rod—that is, unless the marketing team has communicated (within the company) its goals, metrics, actions, and progress... and it delivers against those goals.

The following tips can help you set great goals, communicate them within and beyond the marketing team, and ensure you achieve them.

Read more at MarketingProfs
Categories: News from others

#DineSmall on Small Business Saturday Night

November 24, 2014 - 10:52am
November 29th is Small Business Saturday – a day circled on the calendar of savvy entrepreneurs across America.

Small businesses are the engine of our economy and create two out of three new jobs. Seven in 10 Americans are now aware that the day after Black Friday is a time to shop small and support local economic growth. This year, the SBA is helping to expand this important day into the evening to support entrepreneurs in the food and beverage industry.

This year, America’s bars and restaurants are extending the hours on the daylong festivities by promoting Small Business Saturday Night. The SBA is partnering with the National Restaurant Association to encourage families who shop small to #DineSmall at local restaurants and watering holes in the evening. We’re also encouraging small business merchants to extend their hours so they can take advantage of increased nighttime foot traffic.



Nine out of 10 restaurants have less than 50 employees, and 80 percent of restaurant owners start their careers in entry-level positions. So the #DineSmall movement is this year’s important new way to support the proprietors who give Main Street its unique flavor.

Now in its fifth year, Small Business Saturday has become a time for small businesses to harness the power of social media to attract new customers into their shops and restaurants. Last year, two out of every three holiday shoppers purchased a gift they found on social media. Half of all holiday sales now are influenced by digital interactions. Purchases may still be happening predominately in person, but the influencing is happening online. Social marketing is virtualizing what has always happened on the soccer field and over the backyard fence.

To grow momentum this year, I’m inviting restaurants to promote #DineSmall by sharing their special menus for Small Business Saturday Night. Owners and chefs are invited to share their menus on social media using the #ShowUsYourMenu tag. It’s a great way to promote what your restaurant is doing to cater to America’s small shoppers.

We all have a stake in seeing foot traffic increase on Main Street; local spending means local jobs and local growth. Holiday shoppers shouldn’t let Nov. 29 pass without investing in your local economy, and entrepreneurs should have a multi-pronged strategy to use this day to drive food and beverage sales and showcase your local business.

Join the conversation today on Twitter (#SmallBizSat, #DineSmall and #ShowUsYourMenu) and spread the word about Nov. 29 and what a big difference shopping and dining small can make.

written by Maria Contreras-Sweet, SBA Administrator
Categories: News from others

WEBINAR: SBA and the U.S. Postal Service Present: The Power of Direct Mail

November 22, 2014 - 10:49am
Think that direct mail is dead? Think again: According to a 2012 study by Exact Target magazine, 65% of consumers have made a purchase as the result of a Direct Mail piece. Attend a presentation on Thursday, December 4 at 3 PM ET to learn about:
• Using Direct Mail to acquire new customers
• Using Direct Mail to retain existing customers
• The 40/40/20 rule and how it means more dollars for your company
• How Direct Mail amplifies your campaign by boosting your conversion rate

Register HERE
Categories: News from others

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