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The Research Network aims the content of this blog primarily at the New York Small Business Development Center (NY SBDC) community on the kinds of things we encounter every day. Views expressed are those of the Research Network staff, and not necessarily those of the New York SBDC or its partners. Comments to an individual post are encouraged. Such comments will be monitored, so please, keep them clean and professional.
Updated: 5 hours 36 min ago

Patents, Trademarks and Copyrights - take a 30-minute online course

9 hours 17 min ago
What is intellectual property and how do you protect your ideas? This course gives an overview of intellectual properties and explains how to protect them. Learn why you should protect your intellectual property. Explore the differences between patents, trademarks and copyrights and discover the process for filing for a patent or trademark and registering for a copyright.

Text-based version of course

Intellectual property worsheet for a small business
Categories: News from others

Sleep Your Way to Higher Productivity

October 17, 2014 - 5:42pm
I’ve been feeling really tired lately. It’s that tired feeling that drags on for days and days until you finally give in and have a real rest from work (I’ve planned a week off in October). Trying to work on projects that require lots of thought, mental clarity, and—I can’t even think of the word I want, because I’m tired, which proves my point: It’s hard to do good work when you’re tired.

But there’s a lot of nuance to how sleep affects our work.



Read more from BPLANS
Categories: News from others

Enterprises' Top Digital Marketing Priorities for 2015

October 16, 2014 - 11:38am
Some 69% of senior marketers at enterprise companies anticipate an increase in digital spend beyond inflation in 2015, and only 6% foresee a decrease, according to a recent report from Teradata and Econsultancy.

On the other hand, only 48% expect increases beyond inflation in traditional marketing budgets in 2015, and 29% who expect decreases, the study found.

Enterprise marketers expect digital budgets to increase roughly 10% annually for the next five years, with average digital spend reaching 40% of total budgets by 2019, according to the report.


Read more from MarketingProfs.
Categories: News from others

Is that health insurance website for real?

October 15, 2014 - 2:42pm
Shopping for health insurance online? Before making your final purchase – read on. Health insurance scams have been preying on vulnerable consumers through websites selling medical discount plans.

According to the complaint in a recent case FTC settlement, IAB Marketing Associates, LP et al., was a sham nonprofit trade association offering memberships suggesting it would provide consumers with a comprehensive medical insurance plan...

According to the FTC, consumers never were enrolled in a comprehensive health insurance plan. The IAB plan was essentially a medical discount plan, offering, if it existed, limited discounts and reimbursements on visits to certain doctors or hospitals. Many consumers who suffered an accident or illness were shocked to find that their IAB “health plan” covered very few, if any, medical expenses, leaving them with major medical bills.

Here’s how to insure yourself against this scam...

More from the NCPW
Categories: News from others

Restaurants see best sales trends in two years

October 15, 2014 - 8:49am
The restaurant industry posted its best sales results in more than two years during the third quarter of 2014, amid continuing signs of economic growth, according to the latest Restaurant Industry Snapshot from TDn2K’s Black Box Intelligence and People Report, based on weekly sales from more than 20,000 restaurant units representing more than $45 billion in annual revenue.

Same-store sales grew 1.6 percent during the quarter, a 1.3-percent increase over second quarter results and the best quarter for the industry since the first quarter of 2012. The industry saw positive same-store sales for the second consecutive quarter — a first since the second half of 2012. The gain came on the heels of strong industry performance in September, when same-store sales rose 2.2 percent.


More from Nation's Restaurant News.
Categories: News from others

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